What is PPC in Google ads?

What Is PPC & How It Work?

If you are accustomed to using Google and other search engines, you might have come across PPC ads. For example, if you search a query for article marketing on the search box and press enter, you will get a list of websites resulting from your question. But before these, there is a section that includes Sponsored Ads related to article marketing. These are examples of PPC ads.


PPC stands for Pay Per Click.


We can be on the first page of Google within a matter of minutes.

The definition of PCC is Ads we place for our website with search engines, like Google, Yahoo (or) Bing.

To use pay per click, we enter a bid amount that we are willing to PPC by our potential customers & the amount can range many dollars. These would depend on the competition for the product we are promoting.

The three big players that offer PPC are Google, Yahoo, & Bing. Yahoo & Bing have merged to create a larger organization to competes with Google as of this writing.


What Are the Advantages of PPC?


PPC is a very simple and cost-effective digital marketing strategy. If you know how to turn PPC to your advantage, you can place your ads in a very strategic position for millions of internet users to view. You pay enough for an advertisement that is sure to give you the best results. You can easily generate traffic immediately after winning the bid on the keywords. Also, you can adjust your PPC advertisements every time there are changes to your business plan. After you launch your PPC ads, you have to monitor your ad’s performance and the inflow of money.

The key to gaining an advantage in PPC is to do well in the bidding process of keywords. The advantage lies not in whether you have outbid your competitors but whether you have chosen the best set of keywords for your particular needs.

The best part is that this personal breakthrough will set the Get Google Ads Free within minutes. We do not have to be technical implement secrets.


What makes ads magical?


If someone goes to Google & searches on the keyword Accident Attorney needs to show up in your ad.

That way, Google sees that your ad displaying that particular keyword is relevant to the searcher. Relevancy is the key to successful PPC management, so making your ads magical or magically relevant to each keyword is crucial.

If you are using the content network, you need to check the Placement Performance Report offered by Google constantly (in your AdWords campaign, Reporting – Reports – Create New Report. Under Report Type, check Placement Performance). Then you want to go through the report clicking on each of the websites that your ad appears, and looking to see if they fit your aim’s image and target market.

Make a note of websites where you don’t want your ad shown and remove those placements from your campaigns using the same method used for adding negative keywords – except this time it’s with a URL. E.g. [-FreeAdWwordsStuff.com or -FreeAdWordsStuff.com/free] making a note to put the minus sign in front of each of the URLs you enter.

One way to get a higher CTR for the content network is to use Google’s Display Ad Builder, which allows the average person to create graphic ads without any previous graphics knowledge, and they even have flash ad templates where you can change the colors, add your graphics, text, and URL – and the rest do for you.

Display ads will get a higher CTR on the content network, but you may not find that to be the case at the start. That’s because Google doesn’t have any historical data for your display ads at the onset. So you may have to set your bid price to double that of what you are paying on the search network to ensure your ads get displayed often enough for Google to collect said data. We should only need to do this for a month or two until Google collects some stats and then brings your keyword costs down based on the CTR you have been getting over that period.

The content network can be gold if you know how to use it, but it can also eat up your budget in a heartbeat without getting you nearly the same click-through rate (CTR) that you can get on the search network.


Pay Per Click Marketing Advice: Why You Don’t Want to Be First.


Unless you have an unlimited budget, it doesn’t matter who clicks on your ads. But for most, it makes a difference, so first place is not where you want to be. These apply to second and third place as well. Why?

The normal internet user will click the first and second spots because that’s what comes up first. We want to be in a place where the visitor has already determined this is the right keyword. And they are looking for something specific, like your product or service.

Some say that as long as you are on the first page, you’re okay. But let’s face it, after the 10th spot. People normally click off the page or go down to the bottom. And click on page two to see what’s there. And, they certainly aren’t paying much attention to the ads on the page by that time. Most are just randomly searching at this point.

Hence the lesson here is that if we want to reach a more targeted group of prospects. You want to list in third place, or even lower – on down to the fifth or sixth place. These weed out the curiosity seekers but still get seen by more focused and interested in purchasing in their searches.


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