With the rise of blogging on the internet, SEO tools were invented at the mass level. If you search for SEO tool on Google, there are so many of them, and each one claiming that they are best with all kinds of weapons in their digital marketing arsenal that choosing the best one among them becomes utterly difficult. The thing is, if you have a business site and want to make it big, you need proper SEO according to your needs to get the right response and get the right output from your business.
So what tools do you need? Since there are hundreds and thousands of them. Let’s look at the top 3 tools that can be the starting point for you to get ahead in the market as they are the most essential ones.
First, let’s see what makes Spyfu the number one SEO tool and why we are in love with it.
Spyfu alone gives you the following facilities –
- SEO research
- PPC research
- Keyword research
- SERP checker
- Domain overview
Spyfu was included in the list of Top 50 products for marketing in 2020. With Spyfu you will be able to access 5 digital marketing tactics in one go. By using Spyfu you can access any domain and find out everything about it. Want to get ahead of your competitor. You can now look at every single keyword they have ever bought on Adwords, every organic rank, and their ad variation in the last 14 years. Detailed reports about connections between domains and social media leads can also be found using which you will be able to get ahead of your competitor.
The major ways Spyfu tools can help you are –
- It can help you in finding new competitors so that you can remain at the top of your game.
- You can find out content gaps with its feature called Kombat.
- You can shift the keyword focus of your already posted content so that you get a better result in SEO
- Obsolete and non-return giving content can be easily identified by Spyfu which helps in clearing the site of trash data.
- PPC Campaigns generate huge results in SEO
A tool that has its own fanbase. Let’s see what areas it covers about SEO-
- Social Media
- Competitive Research
Quite a lot, huh!! It got US Search Award 2019 for best SEO suite. A major user of SEO includes big names like eBay, Philips, HP, Quora, and more. Backlink research is it’s the most popular feature that is used extensively by bloggers and digital marketers to get detailed backlink report about your competitor’s backlinks and this creates a huge opportunity for you to create your own backlinks and rank higher than your competitor.
Major ways SEMRush tools can help are-
- Get highly specified keyword research result for getting maximum traffic
- It has comparative competitive intelligence meaning gives comparative results on basis of which you can get a higher ranking than your competitors
- With Semrush you will be able to analyze your SEO reports and strategies using tools available on Semrush for getting maximum traffic
- It can help you in identifying keyword opportunities that were hidden from your eyes before
- You can analyze the competition of your competitor and thus think in advance about the strategies which can be used to get ahead of both of them
An all-in-one digital marketing tool, MOZ allows you greater flexibility in tampering with your SEO analysis. Site audits, rank tracking audits, site crawls, backlink research, keyword planning, and more. If you go for MOZ pro you get to use an SEO toolbar for your chrome which allows you to get the backlink report and SEO information of any site you visit. Razorfish, Zillow, and other companies use MOZ for their websites.
Moz also use as a successful site planner which uses site crawl to get the SEO issues of the site and then giving a detailed report on how to fix them. Broken and dead backlinks are easily found out by the MOZ backlink crawler along with getting info about missing title tags. Also, it gives you complete SEO coverage meaning with its help you will be able to prioritize the issues on your site so that it can gradually rank better in Search Engine results.
The major ways in which MOZ can help are –
- Audience analysis by Moz helps you in understanding the demands of your audience and thus turning potential leads into customers
- MOZ local help you locally optimizing your site to get firsthand exposure in your target area
- Get a full site audit which can help you in strategizing your future campaigns for expanding business and getting more results from keywords and contents