The Fundamental of SEO
Undoubtedly, SEO is one of the most important pillars of online marketing. And all this despite the fact that there is always controversy about it. However, over time, and with the successive updates that Google has made to its algorithm, the ways of focusing on positioning have evolved. Hence the importance of paying attention to the following fundamentals of SEO.
Research Your Keywords
The first thing of fundamental of SEO you should do is research your keywords. You shouldn’t just use whatever comes to mind. You should use a keyword research tool to determine the level of traffic and competition that a keyword is generating.
The fundamentals of SEO are to look for long-tail keywords. So you don’t want to rank just for “campsites” but for “best campgrounds for couples”. The more complex the keyword, the less competition. will possess, and greater opportunities must qualify for it.
There are all kinds of keyword research tools that can help with this effort. Some of the best are Ahrefs and SEMrush.
Decide on the geographic area to target
One of the fundamentals of SEO is that it allows you to target a specific geographic area. If you want to go to a small town, you can do that. world, you can too.
But whatever area you want to target, you must select it before the Search Engine Optimisation campaign begins. This allows you to format your keywords to match that specific area.
For example, if you’re targeting Seo services in India, you would use a keyword that looks like “SEO services in India”. On the other hand, if you’re targeting camping enthusiasts around the world, you would simply use a keyword that doesn’t have a geographic descriptor.
The geographic terms you use in your keywords can have a huge impact on the amount and quality of traffic you are able to attract.
The importance of content
There are basic fundamentals of SEO. It does not matter if the link you have achieved is of quality or not. What matters is that the link text is original and has the ability to add value to the community. Therefore, we recommend that you look at some basic aspects.
- The text must be original.
- The text must be perfectly structured.
- The text must have multimedia content.
Maximum variation of the anchor text
This detail is not taken into account by many people about the fundamentals of SEO. And it is that although a while ago abusing a keyword anchor text was the most recommended, today it is not. That is why what you have to do is vary the anchor text as much as possible. Keywords, support words, the domain name, or any other variant that may occur.
Links in many domains
You don’t have to focus on a single domain. It may be that this domain has a lot of quality and authority, but what it is about is getting links to many websites. Everyone contributes their value and everyone must be appreciated.
Not only news websites or digital newspapers count. Forums, social networks, or personal blogs are also important. Of course, we must bear in mind that the chosen website must be of the same theme as the link we want to create.
Stay Active on Social Media
While social media use doesn’t have a seismic impact on SEO, it does have an impact. You see, social networks send social signals to search engines, letting them know that your business is active and worth ranking for.
You must have your business on Facebook, Twitter, Google My Business, and LinkedIn. You can also consider starting an Instagram for your business.
Post multiple times a week on these platforms and search engines should take notice. Also, make sure you link each platform to your website, This is the main fundament of SEO.
A key takeaway from this article is that there are fundamentals of SEO methods you can use to improve SEO, even if you’re not technically savvy. Find the important metrics, such as links or content, with simple methods and tricks. As you work on your website, keep both your audience and search engines in mind. And don’t forget to stay ahead of the trends by optimizing them for mobile devices.