No, the younger generation is not the only customer of E-Marketers, the older generations are also relying on E-Marketing. After the Coronavirus hit the globe, every scenario changed. With the rapid spread of the coronavirus around the world, businesses in every sector continue to affect by the effects of this highly contagious virus. With the introduction of recently passed social distancing laws designed to keep people safe, many organizations have had to rethink how they were going to do business over the years. One of the most important aspects is how COVID-19 will affect E-marketing and what the total cost of types of search engine optimization will be.
With so many customers being asked to stay at home, digital marketers are forcing to develop new strategies to adapt quickly to this crisis. While public health and safety are top priorities, we want to be aware of some of the changes in the digital landscape. Read on to find out more about how the coronavirus is changing the world of online marketing and what the future of SEO is like.
The sharp increase in E-marketing
E-marketing is an integral component of e-business. As the coronavirus has made many people feel insecure, one thing for sure is that the number of digital advertisements will continue to increase. With customers undoubtedly spending more time online in the coming months, it is hoped that budgets will continue to focus on digital marketing. With many consumers compelled to use online purchases to purchase goods, companies tend to offer incentives to use their services compared to others, with E-marketing and SEO services being their choice when speaking their customers’ words.
There is no doubt that the millennial generation has the potential for great purchasing power and brand loyalty. Therefore, it is important to develop a marketing strategy that responds to its highly digital nature. However, it is important to never distract customers from targeting specific demographics. Therefore, the campaign must contain a variety of elements that are of interest to all of these groups.
Either way, there will always be brands trying to tap into “that” generation today. Today, they are the millennial generation when they enter adulthood and have peak spending years. Gen Z is likely to become a focal point within a decade as millennials age and become more established. This is an iterative cycle. Ultimately, brands find a way to pay attention to each of these groups. At the same time will have the greatest brand loyalty and long-term success.
Amazon and its growth during covid
Amazon.com Inc., North America’s largest online retailer, has continued to experience increased traffic on its website. Nearly a year after the COVID-19 pandemic began in the United States. In January, the total number of visits to Amazon increased 20% compared to January 2020 and 37% more than in February 2020. According to a traffic analysis from Digital Commerce 360 based on data from web measurement company SimilarWeb.
We compare the monthly traffic with the same month last year as in February 2020. This way we can compare the behavior of buyers before the pandemic in the US.
The biggest increase in traffic throughout the year occurred in October. When the total number of visits to Amazon increased by 27% compared to October 2019. This change was due to the annual event for Amazon’s first sales day. Which occurred last October after the typical July time interval.
In July, the relative traffic to the site increased by 28.1% compared to February 2020 and 8.7% annually. Amazingly, even though Amazon postponed Prime Day, which took place in July 2019, traffic was increasing every year.
Amazon traffic increased 45% in November and 54% in December compared to February 2020. Looking at Amazon’s traffic growth in a month, total site visits in June fell by 5.4% compared to May. The first month of February 2020 decreased. July traffic increased by 8.7% compared to June traffic. Visits to Amazon.com increased rapidly from October to the end of the year. In January, December visits decreased by 11% from peak traffic.
Hence, this data proves the rise of E-Marketing which is not only limited to younger generations only!